For years I dabbled in several strategies to grow my company.
I found myself obsessed with online digital marketing only to find myself dabbling in it all. From social media to Facebook groups, email marketing to blogging, SEO to funnel building, and even some ads.
I knew these strategies worked because I read books, watched countless videos, took webinars, and attended huge conferences to hear people like Russel Brunson, the author of Dot Com Secrets. I even sat in an audience full of marketers to listen to Tony Robbins tell us that we can do anything we put our minds to!
However, all of this knowledge, although great to have, was useless when it came to my business because I could not do it all. I was a solo-entrepreneur still working in my business and not just on it (big mistake), and I was overwhelmed staying up all night to blog and create content hoping the right person online would see me as an expert and buy into me.
I clearly was not a Gary Vee, and never sought out to be one, but man I just wanted to bring in more business online.
If others can do it, then so can I! I am smart enough to know if it’s been done before, it can be done again!
So I bought into the fact that digital marketing was the only avenue where I could have people come to me! Mastering digital marketing would mean that I could stop chasing folks who didn’t give two cents about my service. I would learn to attract the right audience and capture the attention of the ideal client/customer. But this would take more time than I ever imagined!
I grew on Instagram from 500 followers to 5K, wow! Not really, wow, since you’re not even a big deal, or an influencer, until you’re at like 100K. I blogged more consistently, so my email list grew by maybe 5 or 10 new readers per month. Wow again. But seriously, how many readers does a blog need to actually become profitable? 100K+ pageviews per month to see any real monies come through advertisements. I was far from that.
I had a friend who was growing on IG by the thousands and what she had that I didn’t was a full time social media manager. This social media manager posted daily posts, weekly videos, and weekly blogs. I just wasn’t this committed to Instagram alone.
So how would I make all of this knowledge of “I know what to do to make money online” actually work for me?
I knew all along that my heart was not in it 100%, in other words I wanted to bring in new business but I wanted to run my business and not become a digital marketer! I was a healthcare consultant and although my love is marketing, I wasn’t jumping up and down to VLOG and take selfies with witty taglines. It just wasn’t me.
I did a disservice to myself, but how? Well it’s easy to pinpoint now. As a consultant I am a pretty good teacher. In fact, I got great reviews when I put on a local Business Bootcamp. I filled the room with hungry solopreneurs like me and taught them what I knew about setting up my company online. I gave them nuggets, yet it seemed to be life changing.
However, for me personally I felt stuck. But why was I stuck here, why was digital marketing not working for me? The disservice was that I was dabbling. I was dabbling in it all and never really committing to anything fully, which is required to make it big.
You start with one platform and you shoot content out, so much so that your audience counts on you to be there. But I was running from platform to platform while working full time, managing employees, and still trying to blog. My audience could find me on Tuesday on IG but perhaps not on a Friday, yet I counted on my favorite bloggers and IG influences to speak to me daily.
Can all of these platforms bring you and I business?
Heck yea! Social media, Facebook groups, email marketing, blogging, SEO, funnel building, and running ads all rake in the cash for millions of business every day, The question is not will it work, but will YOUR STRATEGY WORK?
In my journey of learning and mastering, I found that the strategy of trying it all is not the KEY (unless your a digital marketing company with staff to do it all).
The lack of FOCUS on the ONE thing will kill all things!
You need to pick one platform, the right one for your service, and you need to stay there and be dedicated to it. Then move onto other platforms in ways you can easily integrate without losing your main focus. I love teaching so blogging makes sense for me. I love sharing what I know, my successes or failures, it comes easy to me, so why not just write?
This is my 2018 take, don’t dabble. Go all in. Stick to the blog, stick to the IG, stick to your Facebook group who loves you, but don’t try and do it all alone. You will find yourself in the same place one year later wondering where all the time went and why none of that time converted as you thought it would!