Can you really launch a business in less than 30 days? Yup! I did.
I started ten years ago with zero and was in business just days after I decided to do so. I had a service to offer and I began by giving it a name and telling the right people that I was in business.
As the weeks went by I registered my name with the county as a sole proprietor and later, when I realized I actually had something “real”, I drove to the state office in Los Angeles and filed to incorporate my business. I did it all on my own as I didn’t have any partners, or shares to divide up, and it was a cinch! I drew up my own articles, took my little check to the counter and voila… I was incorporated by the state of California.
Yes, my journey was me turning a dime into a dollar over and over until I had enough to do stuff like build a website, order cards, and print fancy brochures. Today, however, you can get away with everything digital! Which means you don’t need all that paper like we did back ten years ago. Your launch is do-ABLE!
I will show you just how to do it, with 4 Tips to get on your way!
Tip 1: Start with a name
What does it mean?
Is it easy to pronounce?
How long is the spelling of the name?
Will it be hard to brand or to remember? (My clients are in healthcare and it cracks me up when they have five words in their name. Please, don’t do this.)
If you come up with a cool word, why and how is it relevant to what you’re selling?
Tip 2: Your Brand
After you’ve picked your name you should create a brand board. This board will have your brand colors, brand fonts, and anything related to your brand. You will stick to this branding throughout all your marketing online or in print. Not sure what I am referring to? Go to Pinterest and look for branding boards.
I wasted a lot of money on this part of my business because I was so preoccupied with creating the perfect brand that I lost time! Being indecisive led me to an overpriced designer who gave me graphics that I didn’t love 100%. I’ve evolved.
I like brands that have two colors and the logo is so simple it looks good on anything.
Why is branding so important? Well, for marketing of course!
Tip 3: Website
If you’re spending more than $100 on a basic site, you’ve gone over the do-it yourself budget we are working with. But if you absolutely cannot make your own, then try to keep it under $500. Yes, you can find someone online to make your site for that little.
If you’re sticking to the $100 budget then please use something like SquareSpace or WordPress. I am not a fan of Go Daddy generic sites or WIX, but that’s just my preference. The beauty of SquareSpace is their simple and modern templates.
Still stuck? Try Fiverr and hire some help. Virtual Assistants are great at helping with these. I found my VA in a Facebook group.
I believe in you! Grab a YouTube do it yourself training and make website magic.
Tip 4: Marketing
If you’re not a marketer, hire someone online.
Get help quick because good marketing equals sales!
Digital marketing is #1. Social media falls within this. Get on two or three platforms, master them, post daily, and use a “call to action” on all your posts.
To connect with others, tell your story.
Digital Marketing is another area I wasted money on. I was so focused on learning it all that I lost a ton of time! Again, did I mention time is money?
Hand it over. Leave it to the experts.
Hire a virtual assistant for help, a social media marketer, or one of your savvy kids! If this is not your gig, don’t bother. It can suck the life out of you because for it to really have an impact it requires lots of time invested.
Outsource digital marketing. But always be marketing. You can be a marketer by talking about your business as much as possible.
Share how you can help others. Be helpful. Help sells!
Starting a business can be scary. Especially when you don’t know where to start.
Don’t overthink the process. You will evolve, as we all do in business, with time. Believe you know enough to start.